(An International Peer Reviewed Refereed Journal of Business, Commerce and Management)
ISSN : 2455-9423 (Online) Frequency: Biannual.
Publication Impact Factor (PIF) = 4.325



By: Mr. Dilip Jain

The Supreme Court of India is the highest judicial court of India. It is regarded as the most powerful public institution of the country. The laws passed by the Supreme Court have to be followed by all courts within the boundaries of India, the governments, the various government bodies and citizens of the country. The court has been given the authority to pass any law that is in the interest of the nation or in the interest of the citizens of the country. Thus, there was an excellent opportunity to research about the Supreme Court of India, the various duties that it performs and its rights. The research objectives were exploration of the history of the Supreme Court and exploration of the rights and duties of it, landmark judgments passed and future of it. This study aims to refine the knowledge existing on the topic of research. So it took an applied or refining research approach. The data required for the research was collected from secondary sources likes books, journals, magazines, e – magazines etc.

The Supreme Court initially had its seat at the Chamber of Princes in the parliament building where the previous Federal Court of India sat from 1937 to 1950. The first Chief Justice of India was H. J. Kania. In 1958, the Supreme Court moved to its present premises. 

Article 137 of the Constitution of India lays down provision for the power of the Supreme Court to review its own judgments. Under Articles 129 and 142 of the Constitution, the Supreme Court has been vested with power to punish anyone for contempt of any court in India including itself. The Supreme Court countered these amendments in 1967 when it ruled in Golaknath v. State of Punjabthat the parliament did not have the power to abrogate fundamental rights, including the provisions on private property. The Supreme Court is considered responsible for the growth and development of India by enforcing laws as per the demands of the country. So its future is bright. There are no signs of this apex court getting weaker.

Key Words: Supreme Court, jurisdiction, rights, duties.

Article: 2


By: Mr. Anamitra Roy & Dr. Aamarpali

Henri Fayol was a mining engineer, a mining executive, author of many best sellers and director of mines. He is remembered in management as a developer of general theory of management which is known as Fayolism. He is considered as one of the founders of modern management thoughts.

Fayol started his life as a mining engineer only. He wrote a series of articles on topics related to mining. At a later stage of his life he shifted to management. His work is considered as one of the earliest works on general management. He proposed five functions and fourteen principles of management.

Key Words: Henri Fayol, management, mining.

Article: 3


By: Dr. Shaifali Rachna Puri & Dr. Amandeep Kaur

In Economics “demand” means the desire to have a commodity backed by its purchasing power. In a market driven economic age it is very essential to study which factors effect demand. It is interesting to note in this context, that all the factors effecting demand may not influence it simultaneously. The degree of their influence may also vary from man to man, from time to time and from place to place. So there was an excellent opportunity to research on this topic. Hence, a study was pursued to explore the factors influencing demand. The research objectives of the current study were framed to understand the meaning of the word “demand” and explore the different types of factors that influence demand. A detailed review of the available literatures on this topic or related topics revealed that there have been prior researches pursued on this topic. Hence, it would be wrong to call it a basic or fundamental research. The main purpose of this research was to refine the existing knowledge on this topic. Thus, this research took the shape of an applied or refining research. The data required for the research was collected from secondary sources likes books, journals, magazines, e – magazines etc. Analyses of the factors that influence demand are a need of the individual, tastes and preferences, income of the individual, price of the commodity, prices of the rela ted commodities, expectations regarding future price changes, demonstration effect, number of consumers, population and its composition, advertisement expenditure, terms of credit and rate of interest, introduction of new products and distribution of income.

Key Words: Demand, factors, individual, market.

Article: 4


By: Mr. Gurpreet Singh Saini & Dr. Ishwer Singh


Purpose:The use of online digital media as an effective marketing communications tool and channel. Identification of the user’s profile of online digital media. Design /methodology /approach Data were derived from extensive literature research and online survey. The quantitative research was conducted by arranging user online survey among digital media user. The deductive logic was used to verify the hypothesis. Findings The general user profiles were identified. The hypotheses were proven that most effective tool and channel for online digital marketing in current scenario is social network and web 2.0. Research limitations/implications

The research was designed to test only the user of online digital media properties. Even though, it gathered the needed data to help marketers in their search for suitable tools when marketing in online digital media environment. Originality/value the conducted study added the knowledge to the specified information gap in academic literature regarding the online digital media usage for advertising campaigns from the user perspective. It defined the main online digital media tools and tested the user observations about the probable practices.

Keywords: online digital media, affective marketing communications tool, Web 2.0, online users’ profile.