THE BUSINESS AGE

Abstracts Vol 2 Issue 1

Article:1

“DEMAND” – INTERPRETATIONS AND CONNOTATIONS IN BUSINESS
Sneh Lata
Founder Editor, Ana Publishing Private Limited, Punjab, India.

Abstract:
The word “demand” is a simple word as described in an English dictionary. According to the Oxford English Mini dictionary (Sixth Edition), the word “demand” has been defined as “consumer’s desire for a particular product or a service.” But this is not the case how this word is defined in the field of business studies.
In studies related to business, the word “demand” means “desire.” Desire is something that is grown in the mind. This indicates that demand is to a huge extent connected to the psychology of the person who has developed the demand. Everybody may not have the same demand. What is more interesting is that under different circumstances the same individual may have demands which are diagonally opposite by nature.

Article:2

THE BARTER SYSTEM: ARE WE MOVING TOWARDS A REAPPLICATION OF IT?
*Dr. Shaifali Rachna Puri
*Director, Snehal Education Private Limited, Punjab, India,
*Director, Ana Publishing Private Limited, Punjab, India.
*Director, Saujanaya International Educational Foundation (NGO)

Abstract:
There existed a time in history when money and its use was not discovered by man. It was a time when the barter system was in use for payment. In this system a commodity was exchanged against another. There was no usage of money. Many historians are of the opinion that this system started before the Stone Age. Today this system does not exist except in some backward parts of the world. In certain areas of underdeveloped and war struck Afghanistan, in the interior villages of Bankura district of West Bengal (India), in areas of north west frontier province of Pakistan and interior rural areas of poor nations like East Timor, the system of barter economy can be evidenced.

Article:3

CONCEPTS OF ORGANIZATION
Amandeep kaur
Assistant Professor, Khalsa College of Nursing, Amritsar, Punjab, India.
Mail id: solitaire.8730@yahoo.in

Abstract:
Organization is the foundation upon which the whole structure of management is built. Organization is related with developing a frame work where the total work is divided into manageable components in order to facilitate the achievement of objectives or goals. Thus, organization is the structure or mechanism (machinery) that enables living things to work together. An organization is a structure or machinery manned by group of individuals who are working together towards a common goal. Alike ‘management’, the term ‘organization’ has also been used in a number of ways. Broadly speaking, the term ‘organization’ is used in four different senses: as a process, as a structure of relationship, as a group of persons and as a system.

Article: 4

MARKETING OF IT PROGRAMS – A COMPARATIVE STUDY OF TWO BRANCHES OF CMC LTD. IN WEST BENGAL
Anamitra Roy
Freelance Writer and Management Professional, Salt Lake City, Kolkata, West Bengal, India.

Abstract:
The current study is on two branches of CMC Ltd. (a pioneer in imparting training on information technology based courses) located in the province of West Bengal (India). One is in Salt Lake and another is in Konnagar. From 2003 to 2013 the contribution of the Salt Lake campus has decreased from 28% to 1% of student intake of entire state of West Bengal (for CMC). During the same period the other campus increased its contribution from 31% to 37%.
The Salt Lake campus has location advantage being in proximity to IT hub of Kolkata (provincial capital) whereas the other one is located in a suburban area. Both the branches were identical in terms of type & quality of courses, quality of faculty (as same people used to teach in both the campuses), advertisement and other policies. Poor student intake of Salt Lake campus posed a significant challenge for the organization. It is in this context this study attempts to explore the possible causes that led to a sharp contrast between the campuses in terms of student intake.

Article: 5

STRATEGIC QUALITIES: LEADING TO GLORY IN THE WORLD OF MARKETING
Dr. Aamarpali Puri
Director, Concept Research Foundation, Kolkata, West Bengal, India.
&
Anamitra Roy
Freelance Writer and Management Professional, Salt Lake City, Kolkata, West Bengal, India.
“Marketing is a total system of business activities designed to plan, price, promote and distribute want – satisfying products, services and ideas to target markets in order to achieve organizational objectives.”
William Stanton

Abstract:
Marketing is one of the most fascinating fields to pursue. It teaches you the sales techniques, brand development and promotion strategies, the methods to build distribution channels and the process of keeping the loyal customers pulled back. But there is a twist in the story. Anybody and everybody are not eligible to take up these teachings and develop a great career in this field. You need to develop some strategic qualities for taking up these lessons from the world of marketing.